INFLUENCER MARKETING FOR YOUR BUSINESS
Influencer marketing is a collaborative marketing strategy used on social media where an individual who holds social influence promotes your brand, products or services to their dedicated social following. Over the years, influencer marketing has become a staple on social platforms, with many brands taking advantage of the worthwhile investment.
The success of influencer marketing comes down to two things – trust and social proof. There is no doubt that consumers are becoming increasingly sceptical of brands and their marketing tactics, and with unlimited access to information online, building trust with your audience can be challenging. Influencer marketing has been successful because of the high level of trust the influencer has built with their following. Using this word-of-mouth marketing, influencers are able to provide social proof of your brand to their loyal audience. People relate to people, and customers are much more likely to purchase from someone they admire and trust than from companies. Who better to demonstrate your new baby product than a respected and credible mummy blogger?
The stats?
80% of marketers say influencer marketing is effective, and 89% say it works just as well, if not better, than other marketing channels.
In 2022, 86% of marketers plan to continue investing the same amount or increase their investment in influencer marketing.
71% of marketers say the quality of customers and traffic from influencer marketing is better than other sources.
If you’ve got questions about influencer marketing or would like to get started, please get in touch!
social créatif | www.socialcreatif.com.au
