THE RESHAPING OF SOCIAL COMMERCE

Firstly, social commerce is when the entire shopping experience - from the initial product discovery to the research, checkout and purchase - happens on a social media platform. This new reality of digital storefronts is rapidly transforming the retail sector, our overall purchasing experience, and the way brands engage with their potential customers.

While social platforms were once primarily used as promotional tools, the advancement in technology and user demands has evolved, allowing customers the opportunity to experience the entire purchasing journey on one platform. Although this can create a challenge for some brands, being able to access your audience directly and in real-time is a game-changer in the world of e-commerce, encouraging a new era of customer relationships that are earned, not bought. As users continue to turn to social media and away from a web-centric experience, brands are able to directly foster relationships with their customers to create a more personalised and integrated experience. Being accessible to answer questions, whether it be about size, suitability, or even recommendations, plays a significant role in connecting the dots to ensure a seamless customer experience – adding more value than traditional digital purchasing methods. Believe it or not, it is predicted that the value of the global social commerce industry will grow to $1.2 trillion by 2025.

So, as more and more restrictions come into play on digital tracking and social media platforms continue to evolve into a one-stop-shop for customer care, product discovery, and sales channels, it is now more important than ever to connect with your audience where they spend the best of their time.

If you’re not getting the desired results and are confused about where to focus your social media efforts, take action and get in touch with us today!

social créatif | www.socialcreatif.com.au