WHY BRAND AWARENESS IS KEY
In the age of smartphones and search engines, consumers are overwhelmed with choices to fill their needs, often making it difficult for brands to stand out from the competition. This is why building strong brand awareness can be key to sustaining business success.
Brand awareness correlates to customer recognition, and strong brand awareness means when a customer realises a need for a product or service you offer, your brand will be front of mind. Strategies to build brand awareness are a lengthy game, focusing on building long-term relationships with customers and imparting a solid understanding of the product or service you have on offer. Consider our top two tips for building your brand awareness:
Connect with your customers where they spend their time. Have a clear idea of who your customer is and where they spend their time, and use that to determine where you’ll get the best bang for your marketing buck. This could determine whether you focus on digital or non-digital marketing, which platforms you advertise on, or even other brands you choose to work with.
Show, don’t tell your customers how your brand can help them achieve their lifestyle goals. Your marketing can sell a dream to customers and then demonstrate how your product or service can help them achieve it. The key to this is understanding what your customer wants, so start investing time in profiling your customers and how your brand fits into their lives.
Contact us today to discuss how our social media services can help you exceed your business goals.
social créatif | www.socialcreatif.com.au
