WHAT IS A FACEBOOK PIXEL?
If you’re using Facebook as a marketing tool or plan to in the future, the next step you need to take is embedding a Facebook Pixel onto your website.
A Facebook Pixel is an analytics tool that measures, tracks and analyses your web traffic. By embedding this code on the backend of your website, you are able to track conversions from Facebook ads, optimise ads based on collected data and build relevant target audiences for future ads.
The real beauty of the Pixel? Retargeting. This remarkable tool allows you to market to people who are already familiar with you and your brand – these people are gold as you have already done the hard work reaching them and getting them to your website. Did you know that 96% of website visitors are not ready to buy? With this statistic in mind, retargeting allows you to keep yourself at the forefront of your potential customers, reminding them to consider you and your brand when the time is right.
Need a Pixel on your beauty businesses website? Get in touch with the team at social créatif!
social créatif | www.socialcreatif.com.au
