DO YOU THINK THIS IS POINTLESS?

Ok, so we’re talking about adding sponsored posts to Threads.

While, yes, it was the fastest-growing social media app of all time, its popularity has rapidly dwindled since the buzz of its launch.

The feature isn’t available just yet, but we’re wondering if it’s an attempt at monetising the platform to encourage more users to go back to using Threads with the added benefit of being able to experiment with paid ads and their results while it’s still in its infancy.

This will allow users to get a first-hand look at the potential of advertising on Threads before it ends up like what Facebook and Instagram are today with ads.

What do you think? Is this a last-ditch effort to bring people back to the platform?

social créatif | www.socialcreatif.com.au