DO LIKES PAY YOUR BILLS?

We so often get caught up on the vanity metric aspect of social media. Worrying about the number of followers, which post got the most likes and clicks and who watched the latest Reel.

The problem with this? These types of metrics don’t automatically mean conversions. You can have millions of followers, but that does not necessarily mean real results.

Actionable metrics are metrics that tie specific actions to observed results. Basically, actionable metrics will tell you what’s working and what isn’t. Without measuring these types of results, how are you able to make informed decisions about the direction of a product or your business?

This is why a defined marketing strategy, as well as data analysis, is essential to ensuring your success on social media platforms.

For help with your social media marketing and how to measure your metrics, please get in touch!

social créatif | www.socialcreatif.com.au