ARE THERE FREE SAMPLES IN YOUR ORDER?

The rise in product sampling has grown at such a rate that even the standard of these free products has reached astonishing new heights.

Free product sampling is a powerful, cut-through technique that allows you to introduce your product to new audiences, create loyalty through reciprocity, educate customers about your products and encourage repeat and additional purchases.

These free samples provide customers with a direct experience of your brand, prompting them to potentially try new products they otherwise would have overlooked. By introducing them to your product, you are giving the customer the opportunity to experience the positives of your product while influencing their purchasing decisions.

Free samples foster trust and loyalty and have even been proven to boost sales by as much as 2,000%. In fact, free samples beat personalised recommendations, user-generated content, and influencer endorsements when it comes to building customer loyalty.

With 72% of consumers saying they would stay loyal to a cosmetic brand if they were sent free samples, what is holding you back from taking advantage of the powerful science behind product sampling?

Photo Credit: Mecca Beauty

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