THE BATTLE OF CONTENT
There are so many different components to our everyday lives that it feels almost impossible to fit everything in - let alone come up with content ideas for social media!
While it can vary from business to business, we have put together a list of our top content topics for our e-comm audience.
Check your analytics. This is one of the best ways to find out what your audience likes and what works for you. Give the people what they want.
Behind the scenes. We are all nosey by nature. This is why reality shows are king, social media stalking is normal and why videos are so popular. People want to see the process, the unpolished, the voice behind the brand. In a world consumed by perfection, it’s refreshing to see authenticity – something that your audience can relate to.
Before and afters. Need we say more? Everyone loves a good transformation. It also clearly shows the effectiveness of your product and is genuine proof that it works.
How-to instructions. This is a great way to engage with your audience and educate them on exactly how to use your products. You can even do a live stream and answer viewer questions.
Engagement strategy games such as ‘ask me anything’ (AMA) or ‘this or that’ are phenomenal at getting your audience to click and participate. It also allows you to open up and show a more personable side of the business.
What you’re about. Take your audience on a journey – introduce the team, show off those awards, let them see all the glowing customer reviews, and tell them about the charities you’re involved in. Dig deep and reveal the people behind the brand. After all, people relate to people.
Exclusive information. Everyone loves a good secret, so why not tease with some upcoming releases, insider access, tips and hacks for your products and so on. Make them feel special.
What’s your favourite type of content to create?
social créatif | www.socialcreatif.com.au
