RECAPTURE, REGAIN AND RETAIN WITH RETARGETING

Retaining customers on your site from the first click to a successfully completed transaction is a significant challenge in e-commerce – as much as 95% of first-time visitors to your site won’t be ready to make a purchase at that time. A huge benefit of e-commerce over traditional sales is the ability to build a strategy into your site that can recapture the attention of customers, regain their interest in your product, and retain a longer-term relationship.

These are known as retargeting strategies and work by directing ads at users who have shown interest in your site or product by engaging with an ad or by previously visiting your site or a similar site.

Retargeting is most often seen in social ads - a retargeting ad on Facebook or Instagram is able to drive three times more engagement than traditional marketing, thus allowing you to build brand awareness and confidence with your customers while directly linking them to your product or service.

How can you create a retargeting strategy that will drive results?

• Understand your audience and their specific customer traits to focus your strategy

• Use clear and concise copy to convey your message

• Make the most of data collection software to continue improving strategy performance

• Avoid marketing fatigue and align retargeting ads with campaigns or goals

To learn more about what we can do for you, email sophia@socialcreatif.com.au

social créatif | www.socialcreatif.com.au