A SIMPLE STRATEGY TO RECAPTURE LOST SALES

If there’s one thing you can’t control as an e-commerce business owner, it’s customer behaviour. The way customers engage with digital platforms has changed significantly, and with savvy consumers more often using digital to window shop, compare brands or research products, it’s no surprise around 70% of online shoppers abandon their cart at checkout.

Cart abandonment email sequences can help e-commerce business owners reconnect with potential customers. These are strategically timed, automated emails that can be sent to customers who abandon their carts to reignite interest in completing a purchase. Cart abandonment emails have an open rate of up to 50%, a click-through rate of 13%, and a click-to-sale conversation of up to 35%, representing real sales recovery for your site.

Implementing a successful abandoned cart sequence relies on understanding your customer and personalising your sequence accordingly. Customers are increasingly adept at recognising marketing emails, so cutting through communication fatigue with clear messaging and add-on value in your emails is essential to guaranteeing strong conversion rates and customer recovery.

With extensive marketing expertise, we can help you implement effective abandoned cart messaging using creative subject lines and purpose-driven copy, as well as implementing value adds such as customer reviews, recommended products or targeted discount codes to increase conversation rates and cart value.

Get in touch to discuss your personalised marketing strategy with our experts.

social créatif | www.socialcreatif.com.au