OUR FAVOURITE TYPES OF DIGITAL MARKETING

Contemporary business owners understand the importance of an excellent digital marketing strategy to build their brand and create a solid client base, but many might not realise the nuances of digital marketing. Digital marketing itself refers to any form of marketing using digital technology to reach its audience, but in order to create a great digital marketing strategy, you’ll want to know more about the different streams of marketing and how they work together.

CONTENT MARKETING: Simply put, content marketing is the creation and dissemination of content and should be done with the goal of adding value for your customers. Social media content is a common example of content marketing, but savvy brands are also creating blogs, podcasts, and even eBooks to provide customers with further value. While content marketing should provide customers with knowledge and support, it also drives interest in your brand and product.

SOCIAL MEDIA MARKETING: Unsurprisingly, social media marketing is any marketing material shared through a social media platform and is a great way to reach your customers in their downtime. The platforms you choose to be active on should directly correlate with where your audience is spending their time. Consistency is key to social media marketing, so make sure you have a regular schedule of quality posts to engage your audience.

SEARCH ENGINE MARKETING: Search engine marketing refers to marketing promoted on search engines, and the higher up in search engine results you can get, the more eyes you’ll have on your business. Some brands will pay for optimal placement on a search engine, but many marketers will use search engine optimisation to attempt to boost their site’s search ranking. Search engine optimisation involves understanding the tools search engines use to surface results and using these to your advantage, such as creating text content that is keyword-rich.

EMAIL MARKETING: Often considered one of the most impactful forms of marketing, email marketing refers to marketing material disseminated through email. Email marketing is a great tool for retention, allowing for targeted marketing strategies that can drive repeat customer visits to your site and increase sales.

Every form of digital marketing strategy has its own unique selling point, from the type of content it can convey to the audience it can reach, and a holistic digital marketing strategy will incorporate multiple forms of digital marketing. Get to know the difference between each marketing platform and tailor your marketing material accordingly for the best return on investment.

For help with your digital marketing strategy, get in touch!

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