FACEBOOK LOOKALIKE AUDIENCES
A Facebook Lookalike Audience is a targeted audience based on a Custom Audience. A Lookalike Audience is a way to reach new users who are more likely to be interested in your business because they exhibit similar behaviours and characteristics to your existing customers. You can create these Lookalike Audiences based on customer information, website visitors, page engagement, app activity and offline activity.
Are you using Facebook Lookalike Audiences?
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