THE MOST WONDERFUL TIME OF THE YEAR FOR AN E-COMMERCE RETAILER
Christmas is just around the corner, and while the holiday months can be great for boosting your sales at the end of the year, it can also feel like a hard fight to the new year as you’re inundated with new orders and clients.
Having your marketing and sales strategy defined and in place before December can take a huge strain off your workload. Map out key dates throughout the month for your customers, identify when emails or social media campaigns should go live in advance, and remember your customers are just as busy as you – reminders of shipping cut-offs or low stock levels can be helpful for the time-poor.
How else can you capitalise on the holiday rush?
Make the most of your social media following to generate buzz about your upcoming sales or new product releases. Have your social media strategy mapped out in advance to keep your audience up to date with intended sales and holiday releases, and look for fun ways to tease forthcoming products.
Make sure you have a defined retargeting strategy and that your automation tools are in place. Many online buyers will want to browse or research a range of options before committing to their Christmas purchases. Solid retargeting strategies will give you the best chance of enticing those buyers back to your product.
Remember, every retailer will also be promoting their holiday specials, and your customers will be feeling communication fatigue hard. Think about who your customers are and what is uniquely important to them to build attention-grabbing subject lines that will improve your open rate and find a point of difference that will convert an open email into a site visit – maybe it’s offering a sale on an unusual day or offering early access or a bonus product to loyal customers.
To learn more about what we can do for you, email sophia@socialcreatif.com.au
social créatif | www.socialcreatif.com.au
