BLACK FRIDAY SALES
With some of the year’s biggest sales days fast approaching, it's definitely time to put your sales and marketing strategies in place. Both Black Friday and Cyber Monday offer retailers’ potential for high-volume sales, but as the first in a long line of holiday sales, it’s also a great chance to build towards other sales campaigns later in the year. Here are our top tips for your Black Friday sales and marketing strategies:
Begin building your customer base for email marketing early by adding a pop-up to your site, prompting customers to sign up to receive discounts for Black Friday in the week before your sale starts. Not only does this increase your email marketing list, but it also helps drive traffic back to your site on the day.
Take time to think about what matters to your customer in the near term – such as prepping for Christmas or summer entertaining – and highlight relevant products on homepages or higher visibility locations or offer exclusive discounts on those product ranges.
Use Black Friday as a pre-game for your Christmas strategy – this might mean teasing Christmas releases, experimenting with different marketing techniques or trialling alternative discounts. It’s your best chance to gather additional customer data for your Christmas marketing, so don’t be scared to take a risk and apply what you learn to your next strategy.
For help with your social media marketing, get in touch!
social créatif | www.socialcreatif.com.au
