WHY YOUR MARKETING SHOULD TEACH, NOT SELL

Assuming the sole purpose of marketing is to generate quick sales of your products and services is an easy mistake to make, but clever marketing offers so much more value to your company than simply driving sales.

While bottom-line sales are obviously a pretty major end goal for any business, by swapping out marketing content that focuses on products, features and benefits for content that focuses on brand image and stories bigger than the product, you gain customers rather than sales. Building a customer base that engages with your brand beyond a single product means setting your business up for future sales and long-term customers.

Look for marketing content that engages not only active customers looking to make an immediate purchase but also prospective customers. Data suggests that customers are more likely not to purchase during their first interaction with your business, so marketing that teaches your potential client who you and your brand are is more likely to turn that interaction into a sale in the long run.

So, what should your marketing be teaching? One social media post or advertisement can’t do everything, but some things to consider achieving from your marketing strategy include increasing brand understanding, demonstrating how your brand can add value to the customer’s life, and sharing bigger-picture stories from your business.

For help with your social media marketing, get in touch!

social créatif | www.socialcreatif.com.au