HOW YOUR EMPLOYEES’ DIGITAL PRESENCE COULD BE AN UNTAPPED MARKETING TOOL

You don’t always need to work with costly influencers to spread awareness of your brand, with many marketers looking internally to utilise the social influence of their own employees. In a traditional brick-and-mortar retail setting, your employees are the face of your brand, and there’s no reason you can’t capture that same concept for digital. Your employees should be an extension of your brand and can be your biggest advocates.

Each of your employees represents an average of 1,090 social connections you could be tapping into. More than that, engaging your employees as brand advocates and internal influencers offers you access to a targeted audience - likely, your employees work with your brand because they in some way connect with your brand values, and likely their followers will also connect with those values. If your employee embodies the characteristics of your target market, their followers probably do, too. The approach also adds a layer of authenticity and trust to your marketing strategy, as consumers are more likely to trust a person they know and follow than a brand.

Some other things to consider. Be selective about the employees you approach to become internal influencers. Content should be authentic and organic, and consumers will know if you’ve dictated content to your employees. Create content-worthy opportunities for your employees. Provide development opportunities for those interested in learning about social media or give them the opportunity to work with your brand’s social media platforms. Importantly, ensure there is a benefit to your employee so they continue to feel good about your brand and their role within it.

Harnessing the social media presence of an employee who already knows your brand is a huge opportunity and one that is rising in popularity.

Questions about influencer marketing? Please get in touch!

social créatif | www.socialcreatif.com.au