THAT PESKY INSTAGRAM ALGORITHM
“I love the Instagram Algorithm…” said no one ever.
We understand the frustration when it comes to optimising your social media content and taking advantage of the ever-changing algorithm.
However, there are a few ways to determine how your content is ranked in the feed that is consistent.
ENGAGEMENT: The algorithm prioritises content that receives high levels of engagement, such as likes, comments, and shares.
RELEVANCE: Instagram aims to show users content that is relevant to their interests based on their past behaviour on the platform.
TIMELINESS: Fresh content is given priority over older content, so posting at the right time can be crucial to maximising your reach.
PROFILE SEARCHES: Instagram will recommend profiles that match user search criteria.
Want to know how to use the algorithm to your advantage? Stay tuned!
social créatif | www.socialcreatif.com.au
