MARKETING STRATEGY OR MARKETING SIEVE?

Are you finding that your marketing efforts feel more like a leaking sieve than a solid strategy?

You might be bringing in leads and making sales, but are you losing them just as quickly? It's a common issue, but one that has a straightforward solution: nurturing your current customers.

The cost of acquiring a new customer can be five times higher than retaining an existing one. Furthermore, the probability of selling to an existing customer is 60-70%, compared to just 5-20% for a new prospect. This is why it's crucial to focus on the customers you already have.

Take Mecca's Beauty Loop loyalty program as an example. Mecca goes the extra mile to take care of their customers, offering exclusive perks, early access to sales, and special gifts. By providing these extra touches, they foster strong relationships with their customers, turning them into loyal advocates who keep coming back. This approach not only enhances customer satisfaction but also encourages repeat business and long-term loyalty.

Have you implemented strategies to maintain your clients' purchase journey? Do you have an abandoned cart sequence in place to recapture lost sales? Are you actively following up with customers to ensure their satisfaction and encourage repeat purchases? By investing time and resources into these areas, you build loyalty and create a more stable foundation for your business.

Before you pour more money into attracting new customers, evaluate how you're treating the ones you already have. Nurture those relationships, and you'll not only see a reduction in costs but also an increase in revenue and customer satisfaction. Focus on turning your existing customers into loyal advocates, and watch your business thrive.

So, if you want to seize the opportunity of every click, please get in contact. We’ll help you fill those holes, scale for long-term growth, take back your time and increase your profits!

social créatif | www.socialcreatif.com.au