SOCIAL MEDIA IS AN ADJUNCT

Despite what you might think, social media is not a sales platform.

Many businesses mistakenly think social media should generate direct sales, but that’s not its true purpose. Social media is about engaging with your audience, creating brand awareness, and driving traffic to your website. It’s part of the bigger picture - a powerful tool to get your business noticed, but not designed to close the sale.

Think of it this way: social media brings people in, sparking interest, but your website is where the actual conversion happens. Social is the first step in a well-rounded sales funnel.

When potential customers interact with your content on social media, they’re building trust in your brand. They may like your posts, comment, or follow your page, but they’re not always buying directly on these platforms. The job of social media is to create enough curiosity and engagement that these users are motivated to take the next step - visiting your website.

Once they land on your site, the responsibility shifts. Your website must be optimised for conversions. It’s where visitors should find clear calls to action, seamless navigation, and a compelling offer that encourages them to make a purchase or enquiry. The stronger your website, the more likely these social media-driven visitors will become paying customers.

Understanding this separation is crucial: social media isn't the finish line - it's one part of your sales funnel.

Let us know if you found this helpful!

social créatif | www.socialcreatif.com.au