HOW THE INSTAGRAM ALGORITHM WORKS

Written By Sophia Munn

Instagram is a powerful social media platform that can help businesses reach a wide audience and build and monetise their brand. However, with over 1.3 billion active users, getting your content seen can be a challenge. That's where the Instagram algorithm comes in. Understanding how it works and how to use it to your advantage can help you increase your visibility and engagement on the platform.

How the Instagram Algorithm Works:

The Instagram algorithm is constantly changing, but there are a few key factors that determine how your content is ranked in the feed. These include:

  • ENGAGEMENT: The algorithm prioritises content that receives high levels of engagement, such as likes, comments, and shares.

  • RELEVANCE: Instagram aims to show users content that is relevant to their interests based on their past behaviour on the platform.

  • TIMELINESS: Fresh content is given priority over older content, so posting at the right time can be crucial to maximising your reach.

  • PROFILE SEARCHES: Instagram will recommend profiles that match user search criteria.

Want to know how to use the algorithm to your advantage? Stay tuned for our next post!

social créatif | www.socialcreatif.com.au

Sophia Munn https://www.socialcreatif.com.au
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