THE CUSTOMER PURCHASE CYCLE
Did you know that there is a process that customers go through before making a purchase? While some will complete the purchase cycle in one easy go, the majority will need more nurturing to build that loyal, long-term relationship we’re all after.
So, what’s involved in the process?
AWARENESS: This is where the customer identifies a need, a need that your business can fulfil.
CONSIDERATION: The customer is now evaluating what you can offer and how your product can add value to their life.
DECISION: They’ve now researched, analysed the pros and cons, and made a decision.
PURCHASE: This is when their intent turns into action, and a purchase is made.
DELIVERY: The post-purchase phase is where you want to ask for reviews and follow up on their purchase and experience.
RETENTION: This should begin immediately after purchase to encourage the buyer to return. This includes retargeting ads, rewards programs and special insider information and perks.
LOYALTY: This is when your customers will start making repeat purchases and create more brand awareness by generating referrals.
What are you doing to encourage your customers on their buying journey? As your sales funnel experts, we can help you totally transform your customer purchase cycle!
social créatif | www.socialcreatif.com.au
