WHAT DOES BEREAL MEAN FOR YOUR BUSINESS?

By now, you would have heard about the new social media platform, BeReal. But what is it, and how does it differ from the others?

Founded in 2020, BeReal is all about authenticity. They’ve taken away filters, editing, likes and everything traditional social platforms value and centred their focus on genuine, raw content. There are no followers, no ads and no influencers. This may sound crazy, given how heavily we rely on Facebook and Instagram, but with an app download increase of 315% since the beginning of the year, BeReal is clearly giving the people what they want!

“Every day at a different time, everyone is notified simultaneously to capture and share a Photo in 2 Minutes.”

The catch? You must use your front and back cameras to take pictures of what you're doing and your surroundings. This means there’s little room for staged photos and more opportunity to deliver authentic content to either ‘Only Friends’ or on the ‘Discovery’ page that will be shown in a public stream alongside photos from other users. You can make changes to your post or captions after the two minutes have passed, but the app will display these changes to provide as much transparency as possible.

So, can BeReal be used as an effective marketing tool for your business? Stay tuned for part two!

social créatif | www.socialcreatif.com.au