BEAUTY DUPES

Ok, so the Instagram Story Poll on beauty dupes the other day WENT OFFFFF!

It started so many conversations, and while it’s definitely a triggering subject to those in the industry, we thought it would be a good opportunity to dive deeper into the subject and see where this craze is heading.

What is a beauty dupe? A beauty dupe is an affordable product that CLOSELY resembles a higher-end or more expensive beauty item in terms of quality, appearance, and performance.

Who are they popular with? They appeal primarily to budget-conscious Gen Z consumers, who prioritise smart spending and value for money. Additionally, this generation tends to have less brand loyalty, focusing more on product efficacy and affordability.

Are people buying them? Beauty dupes have seen a significant rise in popularity. Data shows that sales of dupe products have increased by over 25% in the past two years. This growth is largely driven by social media platforms like TikTok and Instagram, where influencers and users frequently share and recommend their favourite dupes.

What does it mean for higher-end brands? Beauty dupes may mimic the appearance of higher-end products, but they often fall short in quality, performance, and ingredients, reinforcing the unparalleled value and efficacy that only premium brands can deliver.

Where is the industry going? The rise of beauty dupes presents both challenges and opportunities for the beauty industry. While dupes have carved out a significant niche, especially among younger consumers, they are unlikely to completely take over the market. The allure of high-end brands remains strong due to their proven track record, innovative formulations, and the luxurious experience they offer.

Let us know your thoughts on beauty dupes in the comments!

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