APPLE iOS CHANGES

Written By Sophia Munn

In April 2021, Apple confirmed that the release of iOS 14.5 would start requiring apps in the App Store to obtain permission to ‘track’ users across apps and websites owned by third parties for advertising. This especially affects social media platforms such as Facebook and Instagram.

Brands in the beauty, cosmetic and medical industries are expected to see changes in Facebook and Instagram’s business and advertising tools, audience selection, delivery, measurement and reporting.

These changes will limit the ability to:

  • Effectively deliver ads to people based on their engagement with your business.

  • Measure and report on conversions from certain customers.

  • Ensure your ads are being delivered to your target audiences.

  • Accurately attribute app installs to people using iOS 14 and later.

  • Predict and optimise cost per action over time and efficiently allocate your budget.

If your business is struggling to adapt to these new changes, please get in touch and take back control of your marketing!

social créatif | www.socialcreatif.com.au

Sophia Munn https://www.socialcreatif.com.au
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